Design from trust (my Gain talk)

Jerry —  November 15, 2014 — 2 Comments

So much comes down to design. Not just graphic design or user interface (or experience, or interaction) design, or even urban design. I’m thinking Design with a big D, encompassing all the ways we design our world, from the built environment to laws, regulations, norms and software.

Gain is the AIGA‘s business conference. It’s full of designers, mostly graphic, though Design Thinking seems to be pervasive.

This year’s organizer, Nathan Shedroff, bravely turned the usual  agenda upside-down: Rather than being about the business of design, #GAINconference 2014 was about the design of business — and more. Nathan threw down a fun, broad challenge and invited a bunch of interesting people to take swings at it. Including me. You can see all the talks from Gain here; mine’s embedded below.

My goal in this talk was to help designers read the landscapes they work in, to learn to see the hidden architectures of mistrust, then to design from trust.

Here are some of the high points:

  • We’ve been designing from mistrust.
  • There are architectures of mistrust everywhere, hidden from sight by their social acceptance.
  • Pioneers in many disciplines figured out how to design from trust. Mostly, their disciplines ejected them.
  • Architecture is destiny. Design creates architecture. Intent informs design.
  • Designers face moral decisions daily they can’t identify as moral choices.
  • Mistrust is baked in everywhere, breaking society. Most everything needs creative redesign.

If you’re a designer and you’d like to take a swing at this Design from Trust thing with me, please get in touch.

Thanks, Nathan, for one of the best after-speech Q&A sessions ever! (starts at 22″)

Jerry

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2 responses to Design from trust (my Gain talk)

  1. What a great Q&A at the end of the talk. Is it possible to tweak further and build upon – “trust is the way out” to “trust is the way through” ? I believe most of the other building blocks is already in your brain. No, really!

  2. Thanks, John. I agree: I loved that Q&A.

    Say more about your thoughts on “trust is the way through”? I agree also that most of the building blocks are Brained already.

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