This year I’m going to be putting the Relationship Economy’s ideas to work in many ways.
The debut event is a day-and-a-half-long workshop I’m running at the GDI — the Gottlieb Duttweiler Institut — an excellent think tank based in Zurich. The workshop will run all day Monday, February 3, and end with lunch on the 4th.
The online description is in German, but I’ll be running the workshop in English. In case your Deutsch isn’t what it used to be, here are a few more details about what we’ll cover.
Consumerism ate the world. It didn’t just change consumer products and entertainment. It changed the way we relate with one another, the way large organizations treat us and even the way we see the Earth — and not all for the better. That consumerist model peaked some years ago, when there were still only a few TV networks and newspapers weren’t falling like flies.
Now we’re in uncharted waters, where a strong point of view on what this big shift is about is really useful. Even better is a strong PoV that has explanatory power looking back at history and out to the future. The Relationship Economy is just such a point of view, and one that is humanist and optimistic to boot (though very messy in the near term). In this workshop we will apply the thesis to that most fundamental area: customer relationships.
Along the way, we will address chewy questions such as, “Are we trustworthy?,” “What are our new sources of value?” and “How is power shifting?” Guests with their feet on the ground in different industries will offer case studies of their experiences. We’ll run through several exercises together. And we’ll wrap up with what to do going forward, to thrive in this emerging Relationship Economy.
If this sounds interesting to you, please sign up here. If you know someone who ought to be at this workshop, please let them know. It’s the best way to strengthen relationships.