The genesis of my Relationship Economy thesis was a realization, back around 1994 when I was writing Esther Dyson’s monthly tech newsletter Release 1.0, that the word “consumer” made me really uncomfortable.
I followed that energy, and it proved invaluable. Ideas kept unfolding from that initial premise. I began to notice the consumerization of so many spheres of human activity, from how we educate our children to how we elect our governments and how we pray to our Gods. I paid attention to the language of marketing to consumers, to the metaphors and business models that had spun out as a result.
Like the REXcast I posted just before, this is a look at what started me down my current path.
Again, even more gratitude to Jean Russell for the camera work.