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The University of Alabama’s College of Communication & Information Sciences invited me to help them plan for the future of the disciplines they cover, from the news to PR and advertising. The sincerity of their invitation bubbled up through the series of meetings we had while I was there.

At the end of those meetings, I gave a talk, followed by four respondents and questions from the audience. You can play the talk by clicking on the image below; the Prezi I used is here.

I wish Dean Nelson and his colleagues the very best in this process. As you can tell from my talk, they have tricky, shallow waters to negotiate, but there is much to fix and reinvent.

What do you suggest to media schools and practitioners?