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Last week I was in Switzerland, first to run the “Future of the Customer” workshop I described earlier (and will return to), then to attend and speak at LIFT14 in Geneva.

At LIFT, I dove into many of the topics that bubble out of the Relationship Economy: the language of advertising, minding our Commons, seeing the big picture and DFTBA.

Here’s my LIFT talk, plus some Q&A after:

Here’s the Prezi I created for the speech.